A great article highlighting the importance of businesses creating strategies, especially in times of uncertainty.
Even when these strategies might have to chop and change with the environment, as we have seen over the last year, they help business leaders make informed and clear decisions efficiently and help provide key communication to teams. In times of uncertainty, a strong strategy helps your team understand the direction of the business, what needs to be done and why decisions are being made. This plays a huge part in improving motivation, productivity and loyalty.
https://www.forbes.com/sites/forbesbusinesscouncil/2021/01/20/the-importance-of-creating-a-strategy-in-a-period-of-complete-uncertainty/?sh=27765f5c49b2
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